Links for 04-06-2011

• Amy Ziari - The Newsroom - PR Case Study: Where Color Went Wrong - "MISTAKE #3: Using hyperbolic, if not misleading, messaging. Everyone wants to say his or her product is the best thing ever. Sometimes it is, but more often than not, it isn't. In working with entrepreneurs, a huge role of the PR team needs to be striking a balance between staying true to the broader vision a founder wants to get across while not making journalists pull out the barf bag. Color's press release has astoundingly bold messaging that also positions the app as something that currently lives up to the larger vision, when all you have to do is download it to see otherwise."
• Rational Survivability - THE Cloud & Virtualization Security Blog - I actually agree with this for the most part. While it's important to maintain portability across environments--and at some future point may want to dynamically arbitrage resource pricing--the use case where you dynamically shift resources associated with a single application from private to public seems a stretch.
• Feature: The Database Revolution - With an IBM slant, but still worth reading.
• postpcmag.com
• Locked in again? Customers must face their responsibility and take action « NinaLytton.com - "Open systems are your insurance policy. Open systems promote competition. Competition among your suppliers gives you business choices. Choices give you fair prices and reasonable business policies. Choices prevent anti-competitive vendor behavior like Oracle’s."
• Bacon Butty - Saveur.com - Yum. Bacon.
• MapIncrease | Apache Hadoop for the Enterprise | Cloudera